Tuesday, August 16, 2011

Front-end focus: OTC gets in on the 'Action'


The phrase coined by Sam Walton--"Stack 'em high and let 'em fly!"--is reverberating throughout Walmart again.


"Because owners and managers stand to save so much on their gas bills, more and more commercial jobs will opt for tankless," Crouch predicts. Of course, the use of tankless on the Residence Inn project was driven by the need for more space. "In that situation, we really had no choice but to take a different approach, because the original spec just wasn't practical. Going tankless has worked out super."Reverting to Action Alley could spark pantry-loading of the medicine cabinet again. Today, 58% of consumers only purchase an OTC medication when there's a need, according to a recent SymphonyIRI Group survey. More importantly for Walmart, Action Alley might help reverse the slight decline in OTC dollars and units--Walmart OTC sales were down 0.1% and units were down 2.1% in 2010 versus 2009, SymphonyIRI Group reported.

Action Alley also affords Walmart a ready vehicle to showcase new product launches. "From a supplier's perspective, you can get your product out there and get market share and trial and penetration much faster through our system than you can anywhere else," Bill Simon, Walmart U.S. president and CEO, told analysts earlier this year.




Author: Michael Johnsen


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