PFIZER TOOK AIM at Johnson & Johnson's Tylenol franchise with a campaign offering free Advil and urging consumers to clean out their medicine cabinets and trash recalled drugs.
Officials said the event was designed to provide citizens with a safe and easy way to dispose of their medications to help reduce the growing national epidemic of prescription-drug abuse and environmental contamination due to improper disposal.By Staff Sgt Andrew H. OwenDr Mike Guy, medical director for NHS North of Tyne, said: "Cold homes have a significant impact on people's health and one of the best ways of keeping yourself well during winter is to stay warm.
Pfizer, which took on Advil with its acquisition of Wyeth last year, is not the first to take advantage of J&J's troubles. In July, Novartis announced plans to distribute 250,000 bottles of Triaminic Fever Reducer Pain Reliever, free of charge, as part of its launch of the line extension. -MA
Author: Arnold, Matthew
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